Babysitting app one of more than 50 new parenting brands and products recognized by expert panel

Boulder, Colo. – March 9, 2016 – New parenting app Sitter celebrated a milestone, announcing its recognition as a 2015 New Arrival Academy Star by the 2016 Cribsie Awards. The New Arrival Academy Star honors the best new parenting brands and products of the year based upon innovation, style/design, marketability and utility. All nominations are judged by the Cribsie Academy, and ultimately voted on by more than 375,000 parents nationwide.

The Cribsie Academy is comprised of baby and kids product industry experts, including:

  • Tara Mandy, former New York Magazine editor and founder of
  • Jamie Grayson, founder of The Baby Gear Guide and as featured on The Today Show and Martha Stewart‘s annual “Baby Shower” episode
  • Bunmi Latidan, author and creator of The Honest Toddler as featured on Good Morning America, TIME, CBS Sunday Mornings and a contributor to the Huffington Post
  • Liz Gumbinner, the Publisher/Editor-in-Chief of Cool Mom Picks and Mom-101 author as seen on the TODAY Show, the Martha Stewart Show, and the CBS Early Show

“The Cribsie New Arrival Academy Star recognizes products and services that put smart thinking behind this crazy journey called parenting,” said Kristen Stiles, CEO and co-founder of Sitter. “The Sitter app dramatically simplifies the way parents book, find and pay babysitters, but it’s just one piece of the puzzle – we’re thrilled to be recognized by The Cribsies alongside some of the top names in the business.”

More than 50 brands and companies were recognized with the Cribsie 2015 New Arrival Academy Star. Additional recipients included: aden + anais, Green Toys, OXO Tot, Skip Hop, The Honest Company, Thinkbaby, Tommee Tippee and UPPAbaby.

About Sitter

Sitter is a Boulder, Colorado-based technology company on a mission to radically simplify the way parents book, pay and find trusted babysitters. Through its free, mobile application, Sitter simplifies the process of scheduling, paying and finding sitters so busy parents can find time to get out more. Learn more about Sitter at Sitter is also available on Twitter and Facebook.

Media Contact

Kimmie Greene
(720) 560-6628